A Beginners Guide To Marketing

Law Firm Marketing Consultant

When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.

Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.

Is the Consultant a Lawyer?
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.

The Flexibility of Their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.

Does He/She Consider your Personality or Personal Preferences?

There are numerous marketing techniques available. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. It is important that you get extremely comfortable with your marketing activities, and feel that they resonate with your values, and of course meet the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.

You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.

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